Not to be outdone by Ford’s use of iPads in dealerships, Nissan USA are piloting Windows Kinect software in 16 outlets across the country. The technology allows for customers to explore cars, such as the 2013 Pathfinder, before physical models are available for test drive or a hands-on demo.
“The Pathfinder application using Kinect for Windows is a game changer in terms of the way we can engage with consumers,” said John Brancheau, vice president of marketing at Nissan North America. “We’re taking our marketing to the next level, creating experiences that enhance the act of discovery and generate excitement about new models before they’re even available. It’s a powerful pre-sales tool that has the potential to revolutionize the dealer experience.”
With brands embracing this kind of technology, it’s feasible that visiting a car showroom will become a much more all-round, customer-led experience based on building more of a long term relationship with the particular dealership. Alternatively, it may be an option for people to curate their own virtual showroom using kinect software, exploring all the cars on their shortlist in their own home in detail.